About This Footage
In the sweltering summer of 2016, BadBadNotGood released their critically-acclaimed album "IV", a masterclass in genre-bending soundscapes that defied easy categorization. The album's lead single, "Time Moves Slow" (feat. Sam Herring), was a slow-burning, atmospheric epic that showcased the band's ability to craft songs that were both deeply personal and universally relatable. This 4:35 clip is notable not only for its haunting beauty but also for its rarity - it's one of the few visual representations of BadBadNotGood's music from this era.
At the time of its release, BadBadNotGood was already gaining a reputation as one of the most innovative and exciting new bands in the underground scene. Their unique blend of jazz, hip-hop, and electronic influences had drawn comparisons to everyone from A Tribe Called Quest to Radiohead, but their sound was always distinctly their own. With "Time Moves Slow", they seemed to be pushing the boundaries even further, incorporating elements of soul and R&B into their sonic palette.
The clip itself is a stunning example of the band's visual aesthetic - the muted colors, the slow-motion footage, the sense of languid, sun-drenched atmosphere all combine to create a mood that's both hypnotic and deeply unsettling. It's a testament to the band's ability to craft songs that are not just beautiful but also deeply emotional, capable of evoking complex feelings in the listener.
BadBadNotGood's music is often described as rare groove - a term that refers to obscure or hard-to-source funk, R&B, and jazz-funk records. But this clip shows that their sound is more than just a nostalgic nod to the past - it's a living, breathing thing, full of energy and creativity. The band's ability to blend different styles and influences has made them one of the most exciting new acts in the underground scene.
The clip also features Dolly Cox, a model who was photographed by Colleen Cox for this shoot. But even though she's not the focus of the attention, her presence adds another layer of depth to the visual narrative - a sense of languid, sun-drenched beauty that perfectly complements the music.
This clip is significant not just because it showcases BadBadNotGood's unique sound but also because it represents a particular moment in time. It's a snapshot of an era when underground music was still thriving, when artists were pushing the boundaries of what was possible with their sound. And even though the band has continued to evolve and grow since then, this clip remains a testament to their innovative spirit and creative vision.
Watching "Time Moves Slow" is like stepping into a different world - one that's full of beauty, complexity, and emotional depth. It's a reminder that music can be more than just entertainment - it can be a powerful tool for evoking feelings, sparking memories, and connecting with others on a deeper level. And even though this clip may be rare or hard to find, its impact will linger long after the music fades away.
Curated from public records and music databases.
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