About This Footage
This 2009 official video for Lacuna Coil's song "I Like It" is a notable addition to the archive, offering a glimpse into the band's visual style during this period. The clip's rarity designation suggests that it may not have received widespread attention at the time of its release, but its presence on YouTube indicates that it has since gained some traction.
The video itself is a product of Century Media Records, which was responsible for releasing Lacuna Coil's album "Shallow Life" in 2009. The label's involvement likely played a role in shaping the visual aesthetic of the clip, which may be reflective of the band's collaboration with their record label at the time.
Lacuna Coil's origins in Milan, Italy are also worth noting, as they bring an international perspective to the gothic metal genre. Formed in 1994 under the name Sleep of Right and later known as Ethereal before settling on Lacuna Coil, the band has undergone significant changes throughout their career, including two name changes.
The clip's association with the album "Shallow Life" is also noteworthy, as it was a pivotal release for the band. The album marked a departure from their earlier sound, incorporating more commercial and radio-friendly elements into their music. This shift may be reflected in the visual style of the "I Like It" video, which could be seen as a product of this new direction.
The fact that the clip is available on YouTube, along with links to purchase the album on Century Media's website and iTunes, suggests that Lacuna Coil was actively promoting their music through digital channels during this period. This approach would have been relatively new at the time, and may have contributed to the band's growing popularity among fans.
While the "I Like It" video is not a groundbreaking or particularly innovative work in terms of visual style, it does provide insight into Lacuna Coil's aesthetic during this specific era. The clip's use of dark colors, atmospheric lighting, and abstract imagery is consistent with the gothic metal genre, but its more polished production values may be reflective of the band's increasing commercial viability.
Overall, this 2009 official video for "I Like It" is a valuable addition to the archive, offering a snapshot of Lacuna Coil's visual style during a pivotal period in their career. Its association with the album "Shallow Life" and Century Media Records provides context for the clip's creation, while its availability on YouTube highlights the band's early adoption of digital promotion strategies.
Editorial context researched and compiled from verified sources.
