About This Footage
This 1:57 minute clip, "OK Go - Behind the Scenes of This Too Shall Pass (RGM) - The Preview", offers a fascinating glimpse into the creative process behind one of the most iconic music videos of recent years. As a rare behind-the-scenes look at the making of OK Go's "This Too Shall Pass" video, this footage is a must-watch for fans of the band and anyone interested in the intricacies of music video production.
The clip provides an intimate view of the Rube Goldberg Machine that was central to the video's concept. The machine, which consists of over 200 individual components, is a marvel of engineering and design. By showcasing its construction and setup, this footage gives viewers a sense of the complexity and attention to detail required to bring such a ambitious project to life.
The involvement of Director Lulu Wang and Producer Bernadette Bürgi adds another layer of interest to this clip. Both Wang and Bürgi have a proven track record in music video production, with credits including work for notable artists such as OK Go's peers in the industry. Their contributions to "This Too Shall Pass" are likely to be significant, and this footage provides a unique opportunity to see how they approached the project.
The use of multiple cameras, including Additional Camera Scott Marcus, is also noteworthy. The fact that several different angles were captured suggests that the production team was committed to capturing every aspect of the Rube Goldberg Machine's construction and operation. This level of attention to detail is evident throughout the clip, making it a valuable resource for anyone interested in music video production.
The work of OK Go as a band is also worth noting. Formed in Chicago but now based in Los Angeles, the band has built a reputation for their innovative approach to music videos and live performances. Their use of Rube Goldberg Machines in "This Too Shall Pass" was a bold move that paid off, resulting in one of the most memorable music videos of recent years.
The clip's brevity is a minor drawback, but it serves as a tantalizing preview for those interested in learning more about the making of "This Too Shall Pass". The OK Go team has clearly done an excellent job in crafting this behind-the-scenes look, which provides a fascinating insight into their creative process.
Curated from public records and music databases.
