PMI Behind the Scenes: The OK Go Project
How do you create a viral music video? No one knows better than @okgo. The secret isn’t just talent—it’s teamwork and, of course, flawless project management. From brainstorming ideas to coordinating every moving piece, see how the band brought their vision to life for their new music video, “A Stone Only Rolls Downhill.” Get the ultimate behind-the-scenes look at the creative process and discover why project management is the unsung hero of the music industry.
About OK Go
OK Go is an American rock band originally from Chicago, Illinois, now based in Los Angeles, California. The band is composed of Damian Kulash, Tim Nordwind, Dan Konopka, and Andy Ross, who joined them in 2005, replacing original guitarist Andy Duncan.
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