Superstar Q&A With Junior H: Breaking Regional Mexican Music Rules | SXSW 2026

Junior H sits down with Billboard’s Co-Chief Content Officer, Leila Cobo, for the Superstar Q&A at SXSW 2026 to chat about his chart-topping album ‘DEPR/3$$ED MFKZ,’ his journey from recording music secretly in a closet to becoming the "godfather of the sad kids," and revolutionizing regional Mexican music with vulnerability and emotion. He reflects on what it means to be a "sad boy," how fans shaped his identity, and how Mexico's corrido ban impacted his music, leading him to shelve multiple albums. He discusses launching Sad Boy Records, signing his first artist Gael Valenzuela, his upcoming Latin America tour with plans to expand to Europe, and breaking traditional machismo stereotypes. ►► Subscribe for more music news: http://blbrd.cm/Proracf ►► See our latest videos: http://blbrd.cm/xOgw6VQ About: Billboard is the world's most influential music media brand, with an unmatched authority among artists, fans and the industry. Billboard powers the ultimate global music destination and magazine, featuring unrivaled reporting on music news, issues and trends, the industry’s definitive charts, encompassing the most complete and well respected database of charts across all music genres, and elite conferences and events which regularly convene the industry and consumers around important conversations. Connect with Billboard Online: Visit the website: http://blbrd.cm/s5w4vTm Likes us on Facebook: http://blbrd.cm/ks26yg5 Follow us on Twitter: http://blbrd.cm/uRNqRoN Follow us on Instagram: http://blbrd.cm/6QaTrhn #JuniorH #SXSW #SXSW2026 #Billboard Superstar Q&A With Junior H: Breaking Regional Mexican Music Rules | SXSW 2026 Billboard https://youtube.com/billboard

Added 29 Jun 2026