Is Arizona Iced Tea Raising Its Prices? What the CEO Says

Arizona Iced Tea has famously remained 99 cents since 1992, but founder and CEO Don Vultaggio says the price is becoming harder to maintain. Despite tariffs from the Trump administration impacting the cost of aluminum, he says he has no plan to raise the price per can. NBC’s Savannah Sellers reports for TODAY. » Subscribe to TODAY: https://www.youtube.com/@TODAY TODAY brings you the latest headlines and expert tips on money, health and parenting. We wake up every morning to give you and your family all you need to start your day. If it matters to you, it matters to us. We are in the people business. Subscribe to our channel for exclusive TODAY archival footage & our original web series. Connect with TODAY Online! Visit TODAY's Website: https://www.today.com/ Find TODAY on Facebook: https://www.facebook.com/today Follow TODAY on Twitter: https://twitter.com/TODAYshow Follow TODAY on Instagram: https://www.instagram.com/todayshow/ » Stream TODAY All Day: https://www.today.com/allday About: TODAY All Day is a 24/7 streaming channel bringing you the top stories in news and pop culture, celebrity interviews, cooking, and more. All in one place. #arizonaicedtea #tariffs #money

Added 23 Aug 2026