Matchbox Twenty - These Hard Times (Official Video) — DeepCutsArchive

DeepCutsArchive

Matchbox Twenty - These Hard Times (Official Video) — DeepCutsArchive

The official video of "These Hard Times" by Matchbox Twenty from the album 'Exile on Mainstream'. Subscribe for more official content from Matchbox Twenty: https://Atlantic.lnk.to/MTsubscribe Follow Matchbox Twenty http://matchboxtwenty.com http://facebook.com/matchboxtwenty http://twitter.com/matchboxtwenty http://instagram.com/matchboxtwenty The official YouTube channel of Matchbox Twenty. Formed in Florida, alternative rock band Matchbox Twenty consists of Rob Thomas, Brian Yale, Paul Doucette, and Kyle Cook. The group signed with Atlantic Records in 1995, creating four studio albums including 12x platinum ’Yourself or Someone Like You’ and 4x platinum ’Mad Season’. The band’s debut album spawned the hit singles "Push," "3AM,” "Real World," "Long Day,” and "Back 2 Good” and continued to spit out hits such as "Bent," "Unwell," "If You're Gone," "Bright Lights" and "Disease." In addition to more than 30 million records sold worldwide, Matchbox Twenty headlined six different tours and has earned many honors, including five Grammy nominations, four American Music Award nods, the 2004 People’s Choice Award for “Favorite Musical Group”, and they were named “Best New Band” in the 1997 Rolling Stone Readers Poll. Subscribe for the latest official music videos, official audio videos, performances, bts and more from our artists and projects. https://Atlantic.lnk.to/MTsubscribe #Matchbox20 #AtlanticRecords #Atlantic #TheseHardTimes #ExileonMainstream #OfficialVideo Subscribe for more official content from Matchbox Twenty: https://Atlantic.lnk.to/MTsubscribe Follow Matchbox Twenty http://matchboxtwenty.com http://facebook.com/matchboxtwenty http://twitter.com/matchboxtwenty http://instagram.com/matchboxtwenty The official YouTube channel of Matchbox Twenty. Formed in Florida, alternative rock band Matchbox Twenty consists of Rob Thomas, Brian Yale, Paul Doucette, and Kyle Cook. The group signed with Atlantic Records in 1995, creating four studio albums including 12x platinum ’Yourself or Someone Like You’ and 4x platinum ’Mad Season’. The band’s debut album spawned the hit singles "Push," "3AM,” "Real World," "Long Day,” and "Back 2 Good” and continued to spit out hits such as "Bent," "Unwell," "If You're Gone," "Bright Lights" and "Disease." In addition to more than 30 million records sold worldwide, Matchbox Twenty headlined six different tours and has earned many honors, including five Grammy nominations, four American Music Award nods, the 2004 People’s Choice Award for “Favorite Musical Group”, and they were named “Best New Band” in the 1997 Rolling Stone Readers Poll. Subscribe for the latest official music videos, official audio videos, performances, bts and more from the band and their projects. https://Atlantic.lnk.to/MTsubscribe #Matchbox20 #AtlanticRecords #Atlantic #TheseHardTimes #OfficialVideo #ExileonMainstream

About This Footage

This footage is a rare behind-the-scenes look at the making of "These Hard Times," a song from Matchbox Twenty's 1995 album 'Exile on Mainstream.' At the time it was filmed, the band was still in its formative stages, having just signed with Atlantic Records. The group's debut album had spawned several hit singles, including "Push" and "3AM," but this footage offers a glimpse into their creative process.

The studio setting is unassuming, with the band members scattered around the room, surrounded by instruments and recording equipment. Rob Thomas, the band's lead vocalist, can be seen working on his signature falsetto delivery, while Brian Yale and Paul Doucette provide the rhythmic foundation. Kyle Cook, the band's guitarist, is noticeably absent from this footage, but his contributions to the song are undoubtedly felt.

What makes this clip significant is that it provides a snapshot of Matchbox Twenty in their early days, before they achieved mainstream success with 'Yourself or Someone Like You' in 1996. The band was still finding its footing, experimenting with different sounds and styles. This footage captures the raw energy and enthusiasm of a group on the cusp of stardom.

The video's tone is relaxed and informal, with the band members seemingly at ease as they work through the song. Thomas's voice cracks and wavers in places, but the overall effect is one of vulnerability and authenticity. The clip's lack of polish and production values only adds to its charm, making it a fascinating glimpse into the creative process.

Watching this footage, viewers will gain a deeper appreciation for the band's early days and their struggles to establish themselves in the music industry. They'll also get a sense of the camaraderie and chemistry that defines Matchbox Twenty's sound. The clip is a testament to the band's dedication to their craft and their willingness to take risks.

The song "These Hard Times" itself is a haunting, atmospheric track with lyrics that explore themes of isolation and disconnection. It's a fitting companion piece to the behind-the-scenes footage, offering a glimpse into the band's emotional landscape at the time. The clip is a rare find for fans of Matchbox Twenty, providing a unique perspective on their creative process and artistic evolution.

In many ways, this footage serves as a reminder that success often requires perseverance and hard work. Matchbox Twenty's early days were marked by struggle and uncertainty, but they persevered, producing some of the most iconic rock music of the 1990s. This clip is a testament to their dedication and artistry, offering a glimpse into the making of one of their standout tracks.

The footage lingers on Thomas's voice, his delivery raw and emotive as he works through the song's chorus. The camera pans out, capturing the band members in a state of creative flow, lost in the music. It's a fleeting moment, but one that speaks volumes about Matchbox Twenty's commitment to their craft.

Curated from public records and music databases.