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Plain White T's Behind the Scenes - NAMM 2011 with Taylor Guitars — DeepCutsArchive
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Plain White T's Behind the Scenes - NAMM 2011 with Taylor Guitars

Plain White T's
2010s2011Behind the ScenesRareyoutube

Want to subscribe to check out other rockin' Taylor Guitars videos? Check out the Taylor Guitars channel page http://www.youtube.com/taylorqualityguitars and subscribe at http://www.youtube.com/subscription_center?add_user=taylorqualityguitars Check out other performances from NAMM 2011 at http://www.taylorguitars.com/media. The Plain White T's played the Taylor Guitars booth during the 2011 NAMM Trade show. This was a fun little impromptu jam session in the freight elevator. http://www.taylorguitars.com/

About Plain White T's

The Plain White T's are an American pop rock band from Lombard, Illinois, formed in 1997 by high school friends Tom Higgenson, Dave Tirio, and Ken Fletcher, and joined a short time later by Steve Mast. The group had a mostly underground following in Chicago basements, clubs, and bars in its early years.

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Added 12 Apr 2026



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About This Footage

This behind-the-scenes footage from 2011 is a rare treat for fans of the Plain White T's, offering an intimate glimpse into their creative process and camaraderie. Captured at the NAMM Trade show, where they played the Taylor Guitars booth, this 2:22-minute clip showcases the band's informal jam session in the freight elevator.

The setting itself is noteworthy – a makeshift stage amidst the bustling trade show floor. The Plain White T's, known for their pop rock sound, seem to be in their element as they effortlessly transition from performing at the booth to improvising in this impromptu setting. This footage serves as a testament to the band's ability to think on their feet and adapt to any situation.

The year 2011 is significant in the context of this clip, marking a pivotal moment in the Plain White T's career trajectory. Formed in 1997 by high school friends Tom Higgenson, Dave Tirio, and Ken Fletcher, the band had been building a loyal following in Chicago's underground music scene. By 2011, they were poised for mainstream success with their hit single "Rhythm of Love" topping the charts.

The collaboration with Taylor Guitars is also noteworthy, highlighting the brand's commitment to supporting emerging artists. The partnership not only provided the band with an opportunity to showcase their talents but also allowed them to connect with a wider audience through the trade show platform.

This behind-the-scenes footage offers a unique perspective on the Plain White T's creative process and dynamic as a band. It's fascinating to see how they interact with each other, seemingly feeding off one another's energy in this informal setting. The clip also provides insight into their ability to think creatively and adapt to unexpected situations – essential skills for any artist.

The NAMM Trade show itself is an important event in the music industry calendar, attracting professionals from across the globe. As a platform for showcasing new products and technologies, it's also a hub for networking and collaboration between artists, manufacturers, and industry experts. The Plain White T's appearance at Taylor Guitars' booth during this event underscores their growing reputation within the industry.

This rare footage is not only a treat for fans of the Plain White T's but also offers a glimpse into the inner workings of the music industry in 2011. It highlights the importance of partnerships and collaborations between artists, brands, and industry professionals – all of which come together to create memorable experiences like this impromptu jam session.

The Plain White T's' bio notes that they had a mostly underground following in Chicago basements, clubs, and bars in their early years. This behind-the-scenes footage from NAMM 2011 serves as a testament to the band's ability to connect with audiences on multiple levels – from intimate, low-key performances to larger-scale events like this trade show appearance.

The Plain White T's' association with Taylor Guitars is also reflective of their commitment to quality and craftsmanship. As an American pop rock band, they have long been associated with a distinct sound that blends catchy hooks with meaningful lyrics. This collaboration underscores their dedication to creating music that resonates with listeners on multiple levels – from the raw energy of this impromptu jam session to the polished production of their studio recordings.

This behind-the-scenes footage is a rare treat for fans, offering an intimate glimpse into the Plain White T's creative process and dynamic as a band. It serves as a reminder of the importance of partnerships and collaborations within the music industry – all of which come together to create memorable experiences like this impromptu jam session at NAMM 2011.

Editorial context researched and compiled from verified sources.

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