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Pure - Promo the making of " Love After The End Of The World" — DeepCutsArchive
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Pure - Promo the making of " Love After The End Of The World"

The Band
2010s2012Rareyoutube

This is the promotional video made ​​for the release of their second album the band's "Love After the end of the World "planned for early 2012. The images are the main moments that have marked the recording process including the PURE SUMMIT 2011 which involved a large number of supporters for the realization of the Choirs.

About The Band

The Band were a Canadian-American rock band formed in Toronto, Ontario. It consisted of Canadians Rick Danko, Garth Hudson, Richard Manuel and Robbie Robertson and American Levon Helm. The Band's music combined elements of Americana, folk, rock, R&B, jazz and country, which influenced artists including George Harrison, Elton John, the Grateful Dead, Eric Clapton and Wilco.

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Added 11 Apr 2026



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About This Footage

This promotional video, titled "Pure - Promo the making of 'Love After The End Of The World'", is a rare and intriguing glimpse into the creative process of an artist in 2012. The footage, clocking in at just under four minutes, offers a brief but fascinating look at the recording process for the band's second album.

The fact that this video has been tagged as "Rare" suggests that it may not have been widely circulated or easily accessible to fans and enthusiasts. This scarcity only adds to its value and interest, making it a valuable addition to any archive of behind-the-scenes footage. The promotional nature of the video also implies that it was intended for public consumption, but perhaps never received the attention it deserved.

One of the most notable aspects of this footage is its connection to the PURE SUMMIT 2011 event. This event involved a large number of supporters, and the video shows the band working with these fans to create the album's choirs. This collaborative approach to music-making is not only a testament to the band's commitment to their art but also highlights the importance of community in the creative process.

The footage itself appears to be a montage of key moments from the recording process, providing a condensed and edited view of the band's work on "Love After The End Of The World". While it may not offer a comprehensive or detailed look at the album's creation, it does provide a tantalizing glimpse into the band's creative vision and approach.

The fact that this video is associated with an artist's second album also raises questions about their growth and development as musicians. Was "Love After The End Of The World" a departure from their debut effort? Did the band take risks or experiment with new sounds on this record? These are just some of the questions that this footage may not answer, but it certainly provides a starting point for further exploration and investigation.

In an era where behind-the-scenes content is increasingly prevalent, this promotional video stands out as a rare and valuable artifact. Its connection to a specific event and album makes it a unique and fascinating piece of documentation, offering insights into the creative process and collaborative approach of the band. As such, it is a must-see for fans and enthusiasts of the artist, as well as anyone interested in the inner workings of the music industry.

Curated from public records and music databases.

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