Slowburn - Hit the Ground (Music Video)

About This Footage

The 1996 music video for Slowburn's "Hit the Ground" is a rare gem that offers a glimpse into the Canadian alternative rock scene of the mid-90s. At the time, Slowburn was a relatively unknown band, but their self-titled debut album received critical acclaim and helped establish them as one of Canada's most promising new acts.

This footage is significant because it showcases the band's raw energy and talent. With Cliff Boyd on vocals and guitar, Charles Boname on guitar and vocals, Robert Watkins on drums, and Harvey Windsor on bass guitar, Slowburn delivered a unique sound that blended alternative rock with a more experimental edge. The video's black-and-white aesthetic and grainy texture add to its nostalgic charm, transporting viewers back to the era of flannel shirts, high-waisted jeans, and grunge music.

What makes this clip particularly notable is its rarity. With only 4:21 minutes of footage available, it's a brief but intense glimpse into Slowburn's live performance style. The video captures the band's frenetic energy as they perform in a dimly lit room, with Boyd's vocals soaring above the rest. The camera work is rough and unpolished, but this only adds to the video's authenticity.

At the time of its release, Slowburn was part of a thriving alternative rock scene that emerged from Canada in the mid-90s. Bands like Sloan, The Tragically Hip, and 54-40 were gaining popularity, and Slowburn was poised to join their ranks. Although they never achieved mainstream success, their music has maintained a loyal following over the years.

Watching this video, viewers will be struck by the band's chemistry on stage. The four musicians move in sync, their movements fluid and intuitive as they perform with reckless abandon. The energy is palpable, and it's clear that Slowburn was a band on the rise. Even though "Hit the Ground" may not have been a commercial hit, its raw power and intensity make it a standout track in Slowburn's discography.

The video also offers a glimpse into the DIY ethos of 90s alternative rock. With no glossy production values or over-the-top special effects, this footage is a testament to the band's commitment to their art. They were not concerned with creating a polished image; instead, they focused on crafting music that was true to themselves.

In an era where music videos are often slick and overly produced, "Hit the Ground" stands out as a refreshing anomaly. Its rough-around-the-edges quality makes it feel more authentic, more genuine. It's a reminder that sometimes the most compelling art comes from artists who refuse to compromise their vision, even when it means flying under the radar.

As viewers watch this video, they'll be transported back to a time when alternative rock was still a relatively new and exciting genre. They'll see a band on the cusp of stardom, fueled by passion and creativity. And they'll appreciate the raw energy and talent that Slowburn brought to their music, even if it never quite reached the mainstream.

Curated from public records and music databases.