Video Interview with Paula Zuccotti - The Journey to Financial Empowerment
Paula Zuccotti is presenting this unique study focuses on discovering customers banking situation, specifically aimed to understand their financial goals and what ‘empowerment’ means to them in the financial sense. We 'virtually' travelled the world and spoke to people across five continents: Africa, Middle East, Europe, Asia Pacific, The Americas (USA and Latin America), to understand the consumer mindset about the current state of digital banking and how they really feel about money, and the relationship they want to have with their financial institution. The report provide insight on what role digital technologies play in overall customer satisfaction, and why poor digital deployment can actually alienate customers New emerging roles for traditional banks and challenger banks; and how to meet changing consumer expectations of personalization, knowledge, control and freedom in banking.
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